A plant ball
for meat lovers

Small things can make a big difference. Take our new plant ball, for example. It has the great taste and texture of the IKEA meatball but less climate footprint. That means it’s just as delicious – only smarter. Have a bite!

 

The meatball reimagined

The plant ball is proof that a less meaty future can be just as delicious, whether you’re a meat lover or not. Made with pea protein, potatoes, onion, oats and apple, it has the taste and juicy bite of the IKEA meatball – minus the meat. Instead, the perfect meaty taste is achieved by adding umami fl avours, like mushroom, tomato and roasted vegetables.


A whole new ball game

The world is facing urgent climate challenges. Realising the importance of taking immediate action, IKEA works hard to deliver on our ambition to be climate positive by 2030. One piece of the puzzle is increasing the proportion of plant-based food – such as the all-new plant ball. Going greener is important for us all, whether we’re meat lovers, fl exitarians, vegetarians or vegans



"At IKEA, we sell 1 billion meatballs a year. Imagine if we can convert even some of those into plant balls. That’s a real tangible reduction in our climate footprint."

Sharla Halvorson, Health & Sustainability Manager IKEA Food


We asked to IKEA co workers what they think about the new plant ball. Do you agree? Have a bite!


Get ready for kick-off

The new plant ball joins the growing family of IKEA HUVUDROLL meatballs and will launch in Europe in August 2020, followed by the rest of the world. In the restaurants, the dish will be served with mashed potatoes, cream sauce, lingonberry jam and peas, just like the traditional meatball plate – and at the same low price. Of course, the plant ball will also be available from the Swedish Food Market in our stores. Curious? Go on – have a taste!