The IKEA vision and values

We want to be a force for positive change. Our reach gives us the possibility to make a significant and lasting impact - today and for the generations to come. We will continue to offer more sustainably sourced and manufactured products and help people live a more sustainable life at home.

We’re constantly challenging ourselves and others to make more from less without compromising on quality. Every day, everywhere, we do our best to discover and eliminate unnecessary costs, because low prices are impossible without low costs.

A simple, straightforward and down-to-earth approach is part of our heritage. In our world, simplicity means efficiency and doing what comes naturally. We say “no” to complicated solutions and see bureaucracy as our greatest enemy.

We believe that whatever we are doing today, we can do a bit better tomorrow. To us there is no such thing as impossible. In fact, finding solutions to “impossible” challenges is what made us successful.

We are not like other businesses, and we don’t want to be. We want to challenge conventions and drive positive changes in our industry and sometimes even in the world. We are restless doers, driven by curiosity, enthusiasm and a desire to create a better world.

We make a point of giving people a lot of responsibility early on in their IKEA journey. We believe in empowering people and in the power of the individual who wants to grow. And each one of us grows with bigger and more challenging tasks.

To us, leadership is an action, not a position. We give people’s values as much weight as their competence and experience. People who ‘walk the talk’ and lead by example.